Consumers Trust Online Reviews As Much As Personal Recommendations

online_reviews

Online reviews are crucial to any business that wants to keep control of it’s online reputation. Reviewing has changed the face of online marketing since the Internet became a household convenience. It allows businesses to have active, positive participation from consumers and gives consumers a solid foundation to create a relationship with those businesses, so it pays to keep in control of it.

Online reviews have created a new form of marketing and communication that bridges the gap between simple word-of-mouth and a viral form of feedback that can move virtual mountains for a business. The importance of online reviews for businesses is truly mind boggling; from increase of brand awareness to an overall increase of profit in the long run.

Continue reading