Until recently, the check boxes a young person ticked mentally while considering a job offer were fairly straightforward: Do I get more money? Do I get a better title? Is the company well known?
The current lot of youngsters entering the workforce, however, ticks some other check boxes too. Often referred to as Generation Y, broadly meaning people born in the 1980s and 1990s, they want their work to mean something more than merely a fatter pay packet, or a set of activities that add to the bottom lines of their workplaces.