What makes web design great?

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In today’s world of internet where almost everybody has their online presence it’s very much important that they have a great online presence and to have a great online presence one must have beautiful and attractive web designs which let their customer to return again and again.
Principles for great web design: –
1. Purpose
One must know their purpose for coming online if you know your purpose then it is very easy for you to know the design you want for your web pages according to your need and the need of visitor.
2. Communication
In today’s world of information everybody wants to search for the information quickly and in simple manner. So, always try to make your information visible to your website visitor in very simple and sober manner instead of using long and windy sentences try to make the information available with some headings and sub-headings.
3. Typefaces
The ideal font size for reading easily online is 16px and stick to a maximum of 3 typefaces in a maximum of 3 point sizes to keep your design streamlined. Generally try to use only around 2-3 types of fonts in the whole document in order to make your page look good.
4. Colors
A well thought color palette can go a long way to enhance the user experience. Complementary colors create balance and harmony. Using contrasting colors for the text and background will make reading easier on the eye.
6. Images
Always try to include images related to your purpose because images make web pages looks great.
7. Navigation
Navigation is about how easy is it for a visitor to move around in your web pages. For easy navigation always try to follow the rule of “Three Clicks” which means visitors will get to the required information they are looking for within the three clicks.
8. Load Time
In today’s fast and forward world people hate those websites which took ages to load. Always try to optimize your web pages so that it takes less time to load.
9. Mobile Friendly
It is now very common to access websites from multiple devices with varying screen sizes. It is very important to have a responsive layout for your website. If your website is not mobile friendly then you have to build it in that way or to have a dedicated mobile website.