Online reputation management (ORM) is about improving or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found in the Internet. There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations and still others literally have no idea how it can impact business and sales. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search results within the digital space. A variety of electronic markets and online communities like e-Bay, Amazon and Alibaba have ORM systems built in, and using effective control nodes these can minimize the threat and protect systems from possible misuses and abuses by malicious nodes in decentralized overlay networks.
It deals with everything about your company’s brand in the online community. This community includes the entire web – search engines, forums, blogs, news sites, social networking sites, etc. And first being mindful of your company’s online brand then building on that brand in the search engines (chances are this is where you are sought for the most) through social media and other websites that produce and disseminate content.
ORM is not just about protecting or safeguarding a brand name and its core business offerings, it also extends to employees, partners and images – essentially any element online that can harm a business
It’s also critical to note that online listings are used in a variety of ways:`
By prospects to purchase products and services
By prospects to conduct research on a business, product or service
By potential investors conducting due diligence
By media to gather information for stories
By potential employees for recruitment purposes

Your reputation is as crucial as ever in today’s digital world, where a single negative search result can dramatically alter public perception of you or your brand.
When Your Online Reputation Counts
Though it’s true there are specific times when your online reputation really matters, maintaining a positive online reputation should be a constant effort. A need for a good reputation could pop up at any time. Consider these moments when a good reputation is crucial
Closing a business deal
Developing a business partnership
Running for public office
Appling for college
Attracting new clients
For promotion
Searching for a job

Benefits of online management reputation:-
It helps you resolve customer complaints quickly
It can help show that your business cares about customer service
It helps you to earn your customer’s trust
It helps you increase your transparency
It creates more positive word-of-mouth about your brand
It helps you identify your company’s opportunities
It lets you grow your presence on the digital channels your customers frequent
It encourages online endorsements

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